Pandora moves into custom events with Sunset Sessions in Australia

Pandora has launched its first custom client event in Sydney, with award-winning German folk sensation Milky Chance performing for 200 Pandora listeners at the exclusive event sponsored by Set for Life.

The Sunset Sessions event, held in May, was the first in an ongoing series that Pandora will host this year in conjunction with Universal Music Australia. In partnership with Universal Music Australia, Pandora will use its audience data to unearth hot trending artists who appeal to millennial listeners, while also providing advertisers with a unique sponsorship experience.

“Pandora’s Sunset Sessions give our advertising partners the opportunity to engage with the difficult-to-reach millennial audience through their passion point of music in an exclusive and intimate environment,” Pandora Sales Director for Qld and NSW, Fiona Roberts, said.

Pandora is investing in building its live events offering to give listeners access to the music they love through live events, and provide advertisers with a platform to create emotional connections with this audience through engaging musical experiences. Pandora launched a number of live events across 2016 with seven Pandora Sessions and the inaugural Pandora Warehouse featuring the likes of Urthboy, The Jezebels and Seth Sentry.

Pandora’s event offering continues to evolve with 2017 focus moving into custom events for advertisers and partners. Pandora partnered with Rolling Stone Australia to launch Rolling Stone Radio in April with an event featuring an exclusive performance from award-winning Vintage Trouble.

Pandora will host Sunset Sessions across Sydney, Melbourne and Brisbane throughout the year, working with Universal Music to access its hottest newcomer artists.