Paper + Spark wins Al Aseel's brand strategy and comms account

Paper + Spark has been appointed the brand strategy and communications partner for Australian hospitality group, Al Aseel.

Lebanese restaurant chain Al Aseel was founded in 2002. It has seven restaurant locations across Sydney, including the recently unveiled 300-seat venue at Accor Stadium.

Paul Everson

Paper + Spark will develop the overarching brand strategy and creative direction to elevate awareness and affinity for the Al Aseel Food Services business and its sub-brands. The creative communications and marketing consultancy's remit spans above and below-the-line advertising, digital and social marketing, public relations, and partnership activations.  

"We are thrilled to have been chosen to work with Al Aseel on their next stage of growth. As business and communications partners, we look forward to working with the team to bring their vision and ambitions to life," Paul Everson, chief growth officer at Paper + Spark,  said.

"This appointment is testament to our team's dedication, creativity, and strategic expertise. And as a bonus, we are obsessed with Al Aseel's food."

Anna Edwards

The partnership is already underway, and Anna Edwards, head of marketing, said the agency has already "made a tremendous impact on our business in just a few short months."

"We are incredibly impressed by their strategic lens, creative firepower and can-do attitude, especially in our fast-paced hospitality industry. They have developed a solid brand strategy for our next phase of growth that we look forward to unveiling in due course," Edwards said.

She added: "We are a business on a huge growth trajectory, and we needed a partner that could support our vision and ambitions while guiding us across both business and communications strategies."
 
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