Katy Lozancic joins Pearman Media as general manager

Pearman Media has welcomed Katy Lozancic as general manager.

Lozancic brings a wealth of global knowledge and leadership to the independent media agency team with her extensive experience in both the independent and agency sectors.

Her background includes a long tenure at Group M Australia, where she served as a client lead and general manager of MediaCom and managing director of Maxus.

Dominic Pearman, managing director of Pearman, said: "Having someone with the calibre of Katy is exactly what we need. Katy’s experience in navigating the complexities of Independents and Network agencies makes her a perfect fit for our culture and values.

"Her proven track record in driving growth and innovation within global network media agencies will also be invaluable as we are on a significant growth journey."

Lozancic said of her new role: "I am incredibly excited to join Pearman Media, an agency with such a rich 28-year history and a strong growth trajectory.

"The impressive portfolio of clients and the passionate team create a vibrant culture that I am eager to be part of. I believe we have the potential to cultivate a fantastic work environment and deliver exceptional results for our clients," she added.

Lozancic takes over the general manager role from Lisa Christie, who joined back in 2022. She spent the early part of her career at Ogilvy & Mather and Magnus and Nankervis & Curl (FCB).

Christie went on to become a founder of the highly successful independent media agency IKON Communications during the late 1990s, helping grow the business fivefold with clients including CBA, Sony and Vodafone.

See also: Pearman Media welcomes Lisa Christie as general manager

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Top image: Katy Lozancic

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