PHD Australia appointed to Celebrity Cruises media account in Australia and New Zealand

PHD Australia has been appointed to the Celebrity Cruises media account following a pitch.

The agency will be responsible for all offline and online media activity in Australia and New Zealand, effective immediately.

Celebrity Cruises is an international cruise line, with a focus on redefining luxury cruise travel and delivering unrivalled experiences for modern travellers.

The luxury cruise and travel brand has been voted one of Australia’s highest rated and best premium cruise brands in the country.

PHD will work closely with Celebrity, as it looks to continue a strong return to growth, as travel restrictions lessen.

Emma Mumford, Celebrity Cruises head of marketing ANZ, said: “Celebrity Cruises was seeking a bold, insights-driven, agency partner who truly understood our brand to help us navigate this critical juncture.

“PHD not only delivered this, but emotionally connected with our team through passion and shared values. We’re excited to start this partnership, knowing the synergies between teams will amplify the efforts of talent,” she added.

PHD Sydney managing director, Stephanie Douglas-Neal said the agency was excited to work with a like-minded challenger brand, set for growth as cruising re-commences globally.

“Celebrity Cruises is an incredible brand, with great values and a consumer proposition that exceeds customer expectations,” Douglas-Neal said.

“They are a challenger in their category, and so from the outset we knew we wanted to work with Emma and her team. We are thrilled to start the journey together, and I personally can’t wait to go on one of their cruises.”

The appointment follows recent wins by PHD Australia across multiple offices, including Swisse in Melbourne and the Brisbane Festival in Brisbane.

Earlier this year, PHD Australia announced the appointment of Gemma Beeley to the newly created role of national head of digital.

Beely will work closely with the heads of digital in Sydney and Melbourne, leading the continued growth of PHD’s digital offering in the market.

She will report to PHD Australia’s chief operating officer Stu Bailey, who had previously headed up the agency’s digital capabilities.