Virgin Australia appoints Matthew Ongarello as group head of PR and brand
Matthew Ongarello returns to Virgin Australia as group head of PR and brand after senior roles across the Virgin Group in London.
Virgin Australia has appointed Matthew Ongarello as group head of consumer public relations and brand, marking his return to the airline after several years with Virgin Group in London.
Ongarello most recently served as head of news at Virgin Group, working across the company’s global portfolio. He previously held senior roles within Virgin Australia’s corporate affairs and PR teams. His career with the airline began while he was studying at RMIT, working at the check-in counter at Melbourne Airport.
“It’s a privilege to come home to Virgin Australia,” Ongarello said. “The Virgin brand has always been synonymous with creativity, innovation and heart. I look forward to leading our PR, brand and creative services teams as we continue to tell the Virgin Australia story in a way that inspires our people, partners and guests.”
In the new role, Ongarello will oversee public relations, brand strategy, and creative direction across both Virgin Australia and its Velocity Frequent Flyer loyalty program. He will be responsible for shaping the airline’s external reputation and strengthening brand positioning.
Virgin Australia chief marketing officer Libby Minogue welcomed Ongarello’s return: “Matthew’s deep understanding of the Virgin brand, combined with his international experience across the Virgin Group portfolio, makes him the perfect person to lead our PR and brand team during this exciting period of growth.”
The appointment follows a period of strong performance for Virgin Australia, which listed on the Australian Securities Exchange in June 2025. Earlier this month, the airline was named Australia’s Most Trusted Travel & Tourism Brand by Roy Morgan for the third year running.
