Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell

Pringles has introduced its Spicy range with a campaign dubbed Feed Your Spicy Side via the Kellanova brand's creative agency of record, Thinkerbell.

The campaign encourages people to embrace the 'mildly indecent' aspects of their personality with Pringles, showcasing playful scenarios where the new flavours are considered 'too spicy', leading to the cans being censored from view.

[embed]https://www.youtube.com/watch?v=a-MjasyhwZ8[/embed]

"The Spicy range is incredibly important to Pringles as its bold taste profile takes Aussies to an edgier, more playful place with every crunch," said senior brand manager for salty snacks at Kellanova in ANZ, Ileana Andrei.

"The creative work Feed Your Spicy Side embodies this wonderfully. We couldn't be happier with the result."

The Spicy range is now available at major retailers across Australia and New Zealand, with the campaign launching on social media and YouTube in 15 and six-second cutdowns.

"The launch of the new Pringles Spicy range demanded equally fiery content," said executive creative Tinker, Sesh Moodley.

"Our team had a blast creating these ads. The casting and shoot were handled with a spicy yet deft hand by Hotel Bell."

Thinkerbell was appointed Pringles’ local content and earned media agency in December last year, debuting with the Shoot From The Chip digital platform, developed in partnership with the Sydney Kings basketball team.

TKB x Pringles "Trickshot" from Thinkerbell on Vimeo.

The campaign follows recent news that GWM Australia and New Zealand appointed Thinkerbell as its agency partner after a competitive pitch. Starting 1 October 2024, Thinkerbell will handle strategy and creative for the Chinese-owned ute and SUV manufacturer across brand, retail, dealer, and sponsorships.

See also: GWM appoints Thinkerbell following split with The Hallway

Credits:
Client: Pringles (Kellanova)
Creative & Earned: Thinkerbell 
Production: Hotel Bell, via Thinkerbell