Print & distribution company PMP Limited rebranding as Ovato

The recently expanded print business that merged the Pacific and IMPG printing assets has told shareholders recently it will be rebranding as Ovato.

The recently expanded print business that merged the Pacific and IMPG printing assets has told shareholders recently it will be rebranding as Ovato.

The announcement was made at its recent AGM. Newsagents found out just last Friday that the company would also be dropping the Gordon & Gotch brand too.

Some of the highlights from the AGM announcement:

• After significant time, effort and process, we have chosen Ovato as our new name.
• The word takes inspiration from the word Ovation. The strongest response an audience can give.
• Our new brand encompasses our promise and our purpose that connects all our diverse capabilities – we turn audiences into customers. We are focused completely on that, and our name, brand and direction will maximise that value in the market.
• While we continue to acknowledge that Print & Distribution are at the core of our company, we need to reposition the company for the future.
• Our rebranding is not a simple change of name for the sake of changing a name.
• It is based on the following rationale.
• Firstly, the value in bringing our businesses together is significant. We have a diverse group of companies and capabilities that will benefit under a shared identity for the people and teams brought together since the merger to embrace a unified culture
• Secondly, we need to signal to all stakeholders a significant evolution of the business with an enhanced focus on the value that we deliver for our customers, and
• Finally, our new name will allow us to better present the impact we already have, and are building, in data and technology.