Publicis Groupe nets Tribal DDB's Davy Rennie to lead Digitas Australia and Balance

Rennie is set to assume his new role in March, following the departure of Adrian Farouk, the current CEO of Digitas, who has been with the company for 11 years, as well as James Horne, co-founder and departing CEO of Balance.

Prior to his  position at Tribal DDB, Rennie he was stationed as national customer experience design and strategy director at whiteGREY, and customer experience strategy and design director at Deloitte Digital.

Rennie said, "I am absolutely thrilled to be joining Publicis Groupe and leading both Digitas and Balance into the experience era. Both organisations have continued to create effective customer experiences, driving genuine growth and nurturing rich cultures and creative excellence.

"I’m also excited about the opportunity to work with the agency businesses and talented teams across the entire Groupe."

Michael Rebelo, chief executive officer of Publicis Groupe ANZ, added, "Davy’s portfolio of work across a broad range of advertiser categories has seen him develop user experiences that help brands spark strong connections with their audiences.

"His passion for technology and design, and commitment to inspiring teams to adapt to emerging technologies will ensure that Digitas and Balance remain at the forefront of shaping the future of digital experience.

"As experts in e-commerce, he will lead the Balance team, focused on simplifying complex digital commerce systems with intuitive design, smart technology and progressive shopping solutions."