Publicis Groupe reports market share gains, Australia slower to grow
Australia saw "low-single-digit growth" in Q2, with a 1.3% increase in net revenue on an organic basis for H1.
Publicis Groupe has reported a net revenue organic growth of 5.4% in its H1 2024 results and an operating margin rate of 17.3%. The French multinational advertising company further reported an organic growth of 5.6% in its Q2 results, citing "solid performance across all regions."
“Publicis achieved a very strong first half of the year, with net revenue organic growth at +5.4% and +7.4% growth on a like-for-like revenue basis," said Arthur Sadoun, chairman and CEO of Publicis Groupe.
"We continued to win market share, with Q2 net revenue organic growth accelerating to +5.6%, above expectations and 400bps ahead of our industry."
According to Sadoun, for the first six months of the year, Publicis delivered industry-leading financial KPIs. He continued: "Despite a backdrop of ongoing macro-economic pressures, not only did our H1 performance demonstrate that our model is strong. It also showed that our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019."
Net Revenue in Q2 2024
Publicis Groupe’s net revenue in Q2 2024 was 3,458 million euros, up 6.8% YoY. The company attributed a small positive impact of 13 million euros to exchange rates. Acquisitions, net of disposals, contributed an increase in net revenue of 25 million euros. Organic growth reached 5.6%.
In the Asia Pacific region, the group experienced a 2% growth in net revenue on a reported basis for Q2 and a 7.7% growth on an organic basis. Australia saw "low-single-digit growth" in Q2.
China accelerated to 10.5% QoQ, benefiting from new business wins in media. South-East Asia posted "high-single-digit growth," driven by Thailand, India, and Malaysia.
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Net Revenue in H1 2024
Publicis Groupe’s net revenue for H1 2024 was 6,688 million euros, up 5.9% year-over-year. The Groupe cited acquisitions (net of disposals) as having a positive impact of 43 million euros on net revenue. Exchange rate variations had a "small negative impact" of 16 million euros. Organic growth for H1 was 5.4%.
In the Asia Pacific region, net revenue increased by 7.0% on an organic basis and 4.0% on a reported basis. Australia saw a 1.3% increase on an organic basis, while China reported organic growth of 8.9%.
