Brisbane's Bmag kills off print, new digital focus

Bmag has announced that it is to cease publishing its print edition. The announcement came in this release from the Brisbane publisher:

Due to the exponential increase in demand for digital services, Bmedia Solutions, the publisher of Bmag, have set a new strategic direction for their business.

Demand from customers looking to grow their exposure through digital strategies has seen Bmedia increase its sales force, digital specialists and administrative staff.

“Customers and readers have driven the new direction,” says Bmedia Solutions director Ross Jones. “As a result we have decided to cease publishing the print edition of Bmag as clients switch to new platforms involving digital marketing.”

Bmag will continue to support its significant and growing readership by maintaining its premium lifestyle website, bmag.com.au. In recent times the online readership has grown substantially.

Bmedia Solutions is now better positioned to cater for their large national customer base in the ever-expanding areas of audience targeted multichannel marketing and is also able to support these digital campaigns with the tangible medium of consumer-focused direct mail.

The business has been a leader in the Brisbane magazine market for over 10 years and this change indicates the growth and success of digital marketing.

The dramatic change in how customers are reached has seen Bmedia Solutions evolve to become a market leader in the field of audience-targeted multichannel media solutions.

“This new era heralds the most exciting development for our company in the past decade,” says Jones.

Source: Bmedia Solutions