Broadsheet promotes Claire Booth to national sales and partnerships director

Broadsheet has promoted Claire Booth to the role of national sales and partnerships director. Booth replaces Michila Macleod, who left the business at the end of 2023.

Booth joined the Broadsheet team in 2019 from Dentsu's The StoryLab and Carat. Her new role is a promotion from her previous role as group sales and partnerships director for the Sydney, Brisbane, and Perth markets. 

Booth will lead the national sales team across Australia, joining the senior leadership team and reporting to Broadsheet's general manager, Sian Whitaker. The role is effective immediately. 

Speaking about her new role, Booth said, "Broadsheet is an exceptional brand and business, and I've always been proud to be a part of it. We're currently in an exciting phase of innovation, expanding our product suite to offer new opportunities for our audience to enjoy Broadsheet and brand partners to integrate across digital, audio, out-of-home, and experiential. Leading our talented sales team during this pivotal moment is incredibly rewarding, and I'm looking forward to collaborating with our agency and brand partners to drive growth for their businesses."

Sian Whitaker said, "Claire has been an outstanding performer in the business since she started five years ago. She has grown our NSW market significantly and built a strong team under her. Claire is creative, passionate and deeply cares about our brand and clients.  I think she will make a significant impact in her new role, and I'm thrilled we can continue to support her career at Broadsheet. As always, we are ambitious as a brand and have some big goals to achieve, and I'm very confident that Claire is the right person to help us achieve these."

In September, Broadsheet created a multi-faceted content campaign with The Body Shop to promote their ten “Most Loved” product range and showcase the natural ingredients in their products.

The campaign represented the biggest beauty category partnership undertaken by the title.

See Also: Broadsheet partners with The Body Shop for content campaign