CNN rated #1 news brand in Asia Pacific

The latest Ipsos Affluent Survey released last week again confirms CNN as the number one international news brand in Asia Pacific, reaching an unrivalled one in three upscale consumers (34%) and more than one in two (53%) C-level executives every month. The independent survey also reveals significant audience growth for CNN on both its TV and digital platforms.

On TV, CNN is the most watched international news brand in Asia-Pacific in daily, weekly and monthly reach. CNN has 47% more viewers each month than the next placed news channel and 125% more viewers than the leading business & finance news channel.

In digital, CNN’s monthly reach is 51% higher than the next largest brand. CNN’s lead is even more clear-cut in key target groups with an 80% advantage with Top Management and 64% with Business Decision Makers.