Charlotte Byrne joins Guardian Australia as its partnerships manager

Charlotte Byrne joins the Guardian Australia as its new partnerships manager, overseeing revenue streams with values-aligned brands and with whom the Guardian can collaborate on joint marketing initiatives.

She will begin in the role on March 4, 2024. Byrne joins Guardian Australia from Schwartz Media, where she was responsible for leading and developing the sales team across direct, agency, and media partnerships.

Mason Rook, commercial director, welcomed Byrne to the team and said: "Her proven track record in delivering strategic partnerships coupled with her passion for purpose-driven initiatives make her an invaluable addition to Guardian Australia.

"I’m looking forward to working with Charlotte to develop new opportunities and expanding our partnerships portfolio."

Byrne said of her new role: "In a time where independent, trusted journalism has never felt more crucial, I am thrilled to be joining the Guardian Australia’s team. I am looking forward to growing and expanding on their incredibly impressive portfolio of clients and opportunities."

The publisher's commercial team will continue to focus on strategic content collaborations with major advertisers, solidifying its position as Australia’s leading purposeful publisher.

Byrne's addition to the Guardian Australia sees her reunite with Rebecca Costello, former CEO of Schwartz Media, who officially joined the publisher as its managing director last month.

Costello oversees the strategic direction and overall growth of the Guardian Australia business, working in partnership with editor Lenore Taylor. 

Costello succeeds Dan Stinton, who resigned from Guardian Australia in August 2023. She spent the past 17 years as CEO of Schwartz Media, publishers of The Monthly, The Saturday Paper, and a number of Australia’s leading podcasts, including daily news podcast 7am. 

Costello has led the commercial development of Schwartz’s portfolio of long-form, quality independent journalism, overseeing advertising and reader revenues across digital, print and audio.

See also: Guardian Media Group names Rebecca Costello as managing director of Guardian Australia

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Top image: Charlotte Byrne