Jessica Bailey joins ELLE Australia as editor
'For years, ELLE's spirit, style and distinct point of view has remained unparalleled and has made it the leading fashion brand for young women across the world.'
Are Media, Australia's omnichannel content company for women, today announced the appointment of Jessica Bailey as Editor of ELLE Australia, the country's #1 prestige fashion and beauty brand for young, savvy women.
ELLE is the largest, most powerful fashion brand in the world, with 50 editions globally, 37 million social media followers and 70 million unique browsers.
A highly respected and experienced fashion and lifestyle editor and journalist, Jessica will join ELLE Australia on 10 February to oversee the brand's content direction and steer and grow ELLE to become an omnichannel fashion and beauty powerhouse for Gen Z and young millennial women.
Bailey's previous decade-long role as editorial director of Grazia Australia will hold her in good stead for an exciting year ahead for ELLE Australia, with four issues being published as well as staging multiple ELLE initiatives, including the Next Gen Awards, styling masterclasses and the return of its top-rating podcast, What The ELLE?.
Are Media general manager of fashion and beauty, Nicky Briger, said: “I'm thrilled to welcome Jessica to Are Media to lead the exciting growth of ELLE Australia after last year's highly successful print relaunch.
“Over the past 10 years, ELLE.com.au has become one of Australia's premium digital destinations for smart, savvy Gen Z and Y women, reaching a total Australian audience of over 1.5 million across all touch points. ELLE Australia is a social powerhouse, with 753,000 followers on Facebook, 302,000 on Instagram and the fastest-growing TikTok channel in the market, up 1,000% last year.
Bailey said: “Sixteen years ago, I started my career at 54 Park Street so this is a full-circle moment for me. For years, ELLE's spirit, style and distinct point of view has remained unparalleled and has made it the leading fashion brand for young women across the world.
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“ELLE Australia's 2024 print relaunch was the most exciting masthead revivals of the year, and I'm thrilled and honoured to return to Park Street to lead this big, beautiful brand into its future. This year, the ELLE masthead will celebrate its 80th birthday, and the significance of becoming ELLE Australia's Editor in this milestone year is not lost on me. I'm beyond excited about this opportunity and can't wait to get started.”
Last year's re-launch of ELLE Australia magazine strengthened Are Media's luxury portfolio, which also includes marie claire, Gourmet Traveller, Beauty Crew, Beauty Heaven and Girlfriend.
Source: Ipsos iris Online Audience Measurement Service, Jan 2024 to Nov 2024, P14+, elle.com.au average audience 312,037. Source: Are Media Facebook, Instagram, Pinterest and TikTok followers as at December 2024.
