News Corp launches The Ultimate Guide to unify eight major sales events

News Corp Australia has launched The Ultimate Guide, a new year-round retail solution designed to consolidate eight major shopping events into a single strategic media offering.

Combining major sales events

The move aims to help retailers and brands stand out in an increasingly crowded promotional calendar by combining major sales moments, such as Black Friday, Christmas, Boxing Day, and End of Financial Year, into one cohesive framework.

The guide also includes Spring, Back to School, Easter, and Mother’s Day.

Through The Ultimate Guide, advertisers gain access to a suite of multimedia opportunities, including video content, homepage deal tickers, dynamic digital catalogues, integrated e-commerce content, and multi-page print liftouts across the News network.

Utilising all of News Corp's assets

The campaign leverages News Corp’s digital and print assets, spanning high-traffic platforms such as news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser, as well as lifestyle titles including Vogue Australia, GQ Australia, Escape, Body+Soul, and Taste.com.au.

Lou Barrett, Managing Director, Client Partnerships, News Corp Australia, said the product creates a “measurable” impact. “During the recent End of Financial Year sales, e-commerce content across our network generated 50 per cent year-on-year growth in sales for our affiliate partners, with orders growing more than 30 per cent,” Barrett said, citing June 2025 figures from Trackonomics.

Lou Barrett

Renee Sycamore, General Manager, Client Growth and Experience, said the guide delivers a unified marketing solution. “Sales events drive sharp purchase spikes but the overwhelming volume of promotions creates decision fatigue for shoppers,” she said. “When Australia is on sale, consumers need trusted navigation. The Ultimate Guide positions retailers and brands as trusted advisors in the consumer journey, delivering both immediate sales impact and long-term brand value.”

Renee Sycamore

The Ultimate Guide will run eight activations annually, timed to align with key retail periods.

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