QMS appoints Ben Dillon-Smith as first creative director

QMS has appointed Ben Dillon-Smith as its first creative director, expanding the company’s in-house creative services team, QUBE. He commences in the role effective immediately.

Reporting to Tennille Burt, QMS chief marketing officer, Dillon-Smith will lead the strategic creative agenda for the digital outdoor media company. He will work alongside the sales, strategy and marketing teams to deliver innovative digital out-of-home (DOOH) creative solutions for brands.

Dillon-Smith has more than 20 years’ experience as a creative producer and director across TV, film, radio, podcasts, digital and experiential campaigns. He joins from Southern Cross Austereo, where he spent over a decade as creative lead and content specialist across 2DayFM, FoxFM and the Hit Network, also serving on the senior leadership team.

As a freelance creative producer, Dillon-Smith worked on campaigns for brands including Samsung, NRMA, SBS, McDonald’s, Woolworths, David Jones and AAMI.

“I’m delighted to welcome Ben at such an exciting time for our business,” Burt said. “QMS has built a strong reputation for delivering innovative and effective creative solutions for brands and Ben’s addition will complement and extend this work, helping us elevate our offering even further for greater impact and cut through for our clients’ campaigns.”

Dillon-Smith added: “I’m excited to be joining QMS at such a dynamic time for the business and the OOH industry as a whole. Outdoor has never been more relevant or exciting, and QMS has built a reputation for pushing the creative boundaries in Australia through its growing digital network.”

QMS is a leading digital outdoor media company, with a portfolio of landmark digital and traditional billboards, street furniture and airport locations. It is also the official outdoor media partner of the Australian Olympic and Paralympic Teams ahead of the Milano Cortina 2026 Winter Games.

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