QMS completes TGI Sport partnership with Bruin Sport Capital
• The partnership will see Bruin and Quadrant Private Equity become co-owners of TGI Sport
QMS Media (QMS) has announced that it has completed its strategic partnership with Bruin Capital (Bruin). The partnership will see Bruin and Quadrant Private Equity become co-owners of global sports technology company TGI Sport which includes TLA Worldwide (Aust) Pty Ltd and TLA - ESP Limited (UK).
TGI Global CEO, Barclay Nettlefold, said: “The completion of the deal forms a key component of our strategic vision as we set out to create a world leading technology led sports media business. The new partnership will build on TGI’s impressive growth, adding the strategic capabilities, capital and resources of Bruin to diversify and expand the company worldwide.
“We are well positioned to drive significant growth and meet our strategic and financial objectives, particularly with our investment into leading Parallel Advertising (PADS) multiplication technology which is revolutionising the way broadcasters and sporting bodies can segment and regionalise perimeter LED advertising.”
George Pyne CEO of Bruin commented on the deal’s completion saying, “We are very excited to formally welcome TGI Sport and TLA employees into the Bruin family. The response to our new partnership has been tremendous and now it’s time to get going. We have a shared vision for the potential and opportunity for TGI Sport and we will deploy the full extent of our global resources, partnerships and capabilities across our portfolio to achieve our goals. Together, I’m certain we can accomplish great things.”
QMS and TGI Sport announced in March that a strategic partnership with international investment and operating company Bruin Sports Capital was on the horizon to further power the company’s global expansion, distribution and commercial growth.
The new partnership was pitched as QMS helping build on TGI’s growth, adding the strategic capabilities, capital, and resources of Bruin to diversify and expand the company worldwide. It follows a series of acquisitions over the last two years.
TGI’s advertising and broadcast technologies are featured across some of international sports’ most prestigious venues and events and have included the likes of UEFA, La Liga, LNR, MLS, England Cricket, New Zealand Rugby, Concacaf, and CONMEBOL.
