QMS launches 3DOOH full motion campaign for Four’N Twenty

QMS has launched its first Paris 2024 Olympic partner 3DOOH full motion campaign for Patties Foods. The Four’N Twenty Official Pie of the Australian Olympic Team campaign sees the brand light up QMS’ new digital large format site at Emporium Melbourne.

The full motion 3DOOH creative has been developed by QMS’ inhouse creative services team, QUBE. Running throughout the Paris 2024 Olympic Games, the creative sees a 3D hand reach from within the billboard, grab a Four’N Twenty pie, and take a bite. 

The execution is part of Four’N Twenty’s recently launched creative, Being a Fan is Hungry Work.

QMS chief sales officer, Tim Murphy, said it was “incredible to be able to partner with such an iconic Australian brand like Four’N Twenty, push the boundaries of DOOH and create a show stopping execution on our newest screen in the heart of one of Australia’s busiest retail precincts.”

“Brought to life by our inhouse creative services team QUBE, this 3DOOH execution is another great example of how our clients are taking full advantage of our market leading digital network to make an impact during the Paris 2024 Olympic Games,” he said.

Patties Food Group’s chief marketing and growth officer, Anand Surujpal, added: “Our ambition for the brand is to create iconic moments that capture the attention of Australia, further entrenching us as a heritage brand that continues to evolve with our audiences.

“Working with OMG’s United, TBWA\Melbourne and QMS’ QUBE team, we jumped at the opportunity to capture the many hearts – and stomachs – passing through Emporium Melbourne. Harnessing the dynamic power of 3DOOH, we’re excited to remind Aussies that our pies are here to support their hunger, no matter what time they are barracking for the green and gold.”

The campaign follows Nike's Winning Isn’t For Everyone campaign celebrating the Matildas at the Emporium site. The work was the first to feature on the new site, with creative by Amplify and media by Mindshare.