QMS to absorb MediaWorks OOH as NZ unit rebrands

QMS will consolidate MediaWorks’ out-of-home (OOH) operations into Australia as it transitions the New Zealand business to the QMS brand from 1 October 2025.

The move follows MediaWorks’ recent win of the Auckland Transport street furniture contract.

QMS will apply its operational experience from managing the City of Sydney street furniture concession to deliver outcomes for Auckland Transport and expand its presence in New Zealand.

The alignment means QMS now holds both the Auckland Transport and City of Sydney contracts, making it the first operator in ANZ to manage the two marquee street furniture concessions simultaneously.

Wendy Palmer, CEO of MediaWorks, said: “Aligning our OOH division with QMS makes strong strategic sense. With QMS’ scale and proven capability, we know our OOH portfolio will go from strength to strength.

“At the same time, Radio is in an incredibly strong position. We’ve just achieved our largest-ever survey share, revenue is growing every quarter, and we are continuing to invest in local markets and our digital platform, Rova.

"I want to acknowledge the dedication of our people and thank them for their contribution and leadership as we take this exciting next step forward.”

Barclay Nettlefold, Chairman of MediaWorks and QMS, said: “This is a positive move for MediaWorks and QMS. Radio is standing tall, delivering consistent results and growth, while our OOH operation gains the backing of one of the most experienced and capable outdoor businesses in Australasia.

“Together, this positions both sides of the business for long-term success. The changes ensure that Radio continues to stand proudly on its own two feet, while OOH benefits from the strength and scale of QMS.”

QMS continues to strengthen its position as a leading digital OOH operator, with a national Australian portfolio alongside its growing New Zealand footprint.

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