QMS and Vicinity Centres expand partnership, adding two sites to Emporium Melbourne network
"Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens in Australia."
QMS has extended its partnership with retail property group Vicinity Centres to include two high-profile sites at Emporium Melbourne.
The Emporium Swanston Street location will feature a new, higher-definition screen that is 75% larger and will offer 455 square metres of unobstructed viewing. The Swanston Street digital billboard is also 100% full motion and 3DOOH enabled, offering brands the creative capability to utilise existing video assets as well as the ability to add a new dimension in DOOH to their campaigns.
The Lonsdale Street location is also 3DOOH enabled and joins the digital outdoor media company’s existing multi-format 3DOOH portfolio, including digital large format, City of Sydney street furniture and The Convenience Network screens.
Sara Lappage, QMS chief operating officer, said: "Vicinity Centres include some of Australia’s most coveted retail sites and we’re very pleased to be able to expand our new partnership with them to include the prestigious Emporium Melbourne location.
"Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens in Australia. Not only will it provide unparalleled creative impact opportunities for brands in Melbourne’s retail centre, it will also further complement our growing network of full motion and 3DOOH enabled locations across the country."
Brooke McMonigle, Vicinity Centres’ head of media, said: “Emporium Melbourne is Melbourne CBD’s home of premium Australian and international brands, attracting over 18 million visits each year. Extending our partnership with QMS to include the two new sites will allow brands to more effectively connect with customers as 3DOOH and full motion campaigns are brought to life.”
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The addition of Emporium comes after the digital outdoor media company successfully won the tender to manage the external digital large format billboards for Vicinity Centres Box Hill Central and The Glen in Victoria, as well as Eastlands in Tasmania.
The Swanston Street Emporium location is due for completion at the end of July.
