Que Minh Luu steps down as Netflix ANZ content director

Que Minh Luu, Netflix's director of content for Australia and New Zealand (ANZ), has announced her departure after five years with the streaming giant.

Her exit comes at a critical moment for the local screen industry, which faces ongoing debate over content quotas and levies for streamers, while producers warn of diminishing commissioning and production levels.

In a statement to C21 Media, Minh Luu expressed pride in her tenure: "I'm incredibly proud of the past five years, setting up the team and slate and commissioning award-winning and loved shows. It's been a privilege to help shape Australian stories on Netflix, and while I'm stepping aside, I'm excited to continue working as a creative consultant exclusively for Netflix."

Her departure marks a pivotal change in Netflix's ANZ content strategy, with Luu set to focus on local content in a consulting capacity.

Que Minh Luu, Netflix's director of content for Australia and New Zealand (ANZ) who has since announced her departure from the role.

A champion for local

Luu was a foundational hire for Netflix's ANZ operations, joining in June 2020 as Director, Local Originals (Australia) and quickly rising to the Director of Content ANZ role within seven months. She was the first creative appointment for Netflix's Australian outpost, overseen by Deb Richards, Director, Production Policy, Asia Pacific.

Under her leadership, Netflix expanded its ANZ team and developed notable local productions, including Byron Baes, Heartbreak High, Boy Swallows Universe, Desert King, and Apple Cider Vinegar.

Minyoung Kim, Netflix's VP of content for APAC, praised Luu's contributions, saying, "Que is a hugely talented creative, and we’re grateful for the work she has done in launching our ANZ content team and building an impressive slate. We’re pleased to continue working with her as a creative consultant."

Luu's prior experience includes a significant role at the ABC, where she co-created The Heights and oversaw key productions such as Frayed, Harrow, and Diary of an Uber Driver.

Luu will reportedly stay as a creative consultant for Netflix projects for a yet-to-be-specified period.

Pictured: Que Minh Luu

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