R/GA is appointed to lead the roll out of Intuit QuickBooks in Australia

R/GA has announced it has been appointed to roll out the new brand positioning of Intuit QuickBooks in Australia.

The agency won the account for the small business financial technology platform after a competitive multi-agency review in January.

R/GA will be the agency of record for QuickBooks in Australia, bringing to market creative campaigns across the brand’s integrated suite of products under a new global brand platform.

QuickBooks has been steadily expanding to evolve its online accounting software business into a platform of integrated business tools that help business owners simplify operations and manage their finances and their workforce, putting them in complete control of their business.

The decision to bring on R/GA comes as QuickBooks looks to increase awareness around its entire product ecosystem and communicate its full-service offering to an audience of small business owners.

Jane Merrick, marketing director, Intuit QuickBooks Australia, said: "FCB demonstrated strong data and strategic capability throughout the pitch process and were incredibly passionate about our businesses and our future goals. We are looking forward to creating a close partnership with R/GA in Australia and are excited about what is to come."

Managing director of R/GA Australia, Victoria Curro, said: "Working closely with our partners at FCB, we’re excited to help QuickBooks accelerate their growth in Australia. QuickBooks are an innovator and a challenger in this market, and we share their values of backing those who back themselves."

Winning QuickBooks adds to the agency's rapidly growing client portfolio, which includes Toyota, Nike and Google.