Adelaide Radio Ratings 2024, Survey 3: Triple M takes #1 from Mix 102.3

Adelaide Radio Ratings
GfK Survey 3 2024
Survey Period: Sun Feb 25 to Sat Mar 30 & Sun Apr 14 to Sat May 18.

UP: 5MMM +1.3
DOWN: MIX 102.3 -2.0

5MMM 13.7% (12.4%)
Cume: 301,000 (+12,000)
2023 results Best (Worst)
Best 10+ 14.9% (10.7%)
Best Breakfast 16.9% (12.2%)

Adelaide’s Triple M station has risen to the first position for survey three, with a 12.4% share.

The breakfast team of Roo, Ditts, and Loz rose by 1.5 points, to a total of 16.4%, keeping first among the commercial networks.

Among the 25-39 demographic, 5MMM lifted by 1.5 points for a 12.2% share and stayed in the fourth position for that demo. 

Mix 102.3 12.3% (14.3%)
Cume: 381,000 (+3,000)

Mix 102.3 has dropped to the second slot in Adelaide, dropping 2.0 points to take a 12.3% share. 

Max & Ali in the Morning dropped by 2.0 points for a 10.8% share. The station’s strongest time slot in this survey is now the Afternoon slot, with a 13.5% share, despite dropping 1.7 points.

The station decreased by 5.1 points in the 55-64 demo. Mix 102.3 saw a 1-point increase in the 40-54 demo. 

Nova 91.9 9.8% (10%) 
Cume: 359,000 (-10,000)
2023 results Best (Worst)
Best 10+ 12.1% (9.3%)
Best Breakfast 11.7% (9.1%)

Nova 91.9 has stayed in third for this survey.

The network’s biggest rise in the demos was in 55-64 with 2.1 points for a 6.6% share.

See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy

Ricki Lee, Tim & Joel in Adelaide’s drive spot has risen 0.3 points with a 12.7% share.

Nova has dropped to second place in the 18-24 demo, dropping 5.8 points for a 17% share and has risen 1.4 points in 40-54 for a 9.8% share.

SAFM 9.2% (9.0%)
Cume: 283,000 (-11,000)
2023 results Best (Worst)
Best 10+ 10.1% (8.7%)
Best Breakfast 10.6% (8.2%)

SAFM has lifted by 0.2 points for a share of 9.2%. 

In this survey, the breakfast slot lifted 0.3 points for an 8.5% share.

Carrie Bickmore and Tommy Little’s national drive show remained stagnant at 11%, staying third in the Adelaide market. 

SAFM has increased in the 40-54 demographic by 0.5 points for 12%.

FIVEaa 8.4% (7.9%)
Cume: 154,000 (+15,000)
2023 results Best (Worst)
Best 10+ 9.7% (7.5%)
Best Breakfast 14.2% (10.9%)

FIVEaa has recorded an increase of 0.5 points and a total share of 8.4%.

In the breakfast slot, David and Will have risen 0.4 points for a total share of 12.2%. The network’s breakfast program has risen to second place in the Adelaide market. In drive, Rowey and Timmy G have a 2 point increase, their total share now being 8.8%.

Cruise 1323 8.2% (8.7%)
Cume: 199,000 (+2,000)
2023 results Best (Worst)
Best 10+ 9.1% (8.3%)
Best Breakfast 7.9% (6.6%)

Cruise 1323 dropped by 0.5 points for an 8.2% share. 

Craig Huggins’ drive has dropped 0.9 points for a share of 6.4%. The station rose 4.7 points in the 10-17 slot for a 6.7% share and dropped 4.3 points in 55-64 for a 10.4% share.

Adelaide Radio Ratings:

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