Adelaide Radio Ratings 2024, Survey 4: Triple M remain stagnant but keep #1

Adelaide Radio Ratings
GfK Survey 4 2024
Survey Period: Sun Apr 14 to Sat Jun 22.

UP: CRUISE1323 +0.4
DOWN: MIX 102.3 -1.4

5MMM 13.7% (13.7%)
Cume: 309,000 (+8,000)
2023 results Best (Worst)
Best 10+ 14.9% (10.7%)
Best Breakfast 16.9% (12.2%)

Adelaide’s Triple M station has maintained the first position for survey three, with a 13.7% share.

The breakfast team of Roo, Ditts, and Loz dropped by 1.9 points, to a total of 14.5%, keeping first among the commercial networks.

Among the 25-39 demographic, 5MMM lifted by 1.8 points for a 14% share and lifted to the first position for that demo. 

Mix 102.3 10.9% (12.3%)
Cume: 366,000 (-15,000)

Mix 102.3 has stayed in the second slot in Adelaide, dropping 1.4 points to take a 10.9% share. 

Max & Ali in the Morning dropped by 0.6 points for a 10.2% share. The station’s strongest time slot in this survey is still the Afternoon slot, with a 12.2% share, despite dropping 1.3 points.

The station decreased by 2.7 points in the 55-64 demo. Mix 102.3 saw a 5-point increase in the 18-24 demo. 

Nova 91.9 9.4% (9.8%) 
Cume: 352,000 (-7,000)
2023 results Best (Worst)
Best 10+ 12.1% (9.3%)
Best Breakfast 11.7% (9.1%)

Nova 91.9 has stayed in third for this survey.

The network’s biggest rise in the demos was in 10-17 with 3.4 points for a 19.6% share.

See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy

Ricki Lee, Tim & Joel in Adelaide’s drive spot has dropped 1.6 points with an 11.1% share.

SAFM 9.4% (9.2%)
Cume: 274,000 (-9,000)
2023 results Best (Worst)
Best 10+ 10.1% (8.7%)
Best Breakfast 10.6% (8.2%)

SAFM has lifted by 0.2 points for a share of 9.4%. 

In this survey, the breakfast slot lifted 1 point for a 9.5% share.

Carrie Bickmore and Tommy Little’s national drive show dropped to 10.4%, staying third in the Adelaide market. 

SAFM has increased in the 40-54 demographic by 1.4 points for 13.4%.

Cruise 1323 8.6% (8.2%)
Cume: 204,000 (+5,000)
2023 results Best (Worst)
Best 10+ 9.1% (8.3%)
Best Breakfast 7.9% (6.6%)

Cruise 1323 dropped by 0.4 points for an 8.6% share. 

Craig Huggins’ drive has lifted 0.3 points for a share of 6.7%. The station rose 1 point in the 10-17 slot for a 7.7% share and lifted 2.1 points in 55-64 for a 12.5% share.

FIVEaa 8.4% (8.4%)
Cume: 154,000 (+0,000)
2023 results Best (Worst)
Best 10+ 9.7% (7.5%)
Best Breakfast 14.2% (10.9%)

FIVEaa has remained stagnant at 8.4%.

In the breakfast slot, David and Will have also remained stagnant at 12.2%. The network’s breakfast program has stayed in second place in the Adelaide market. In drive, Rowey and Timmy G have a 1.6 decrease, their total share now being 7.2%.

Adelaide Radio Ratings:

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