Adelaide Radio Ratings 2024, Survey 5: Triple M keeps crown while MIX rises

Adelaide Radio Ratings
GfK Survey 5 2024
Survey Period: Sun May 19 to Sat Jun 22 & Sun Jul 7 to Sat Aug 10.

UP: MIX 102.3 +1.3
DOWN: FIVEaa -0.7

5MMM 13.2% (13.7%)
Cume: 309,000 (+0,000)
2023 results Best (Worst)
Best 10+ 14.9% (10.7%)
Best Breakfast 16.9% (12.2%)

Adelaide’s Triple M station has maintained the first position for survey five, with a 13.2% share.

The breakfast team of Roo, Ditts, and Loz dropped by 2.2 points, to a total of 12.3%, keeping first among the commercial networks.

Among the 25-39 demographic, 5MMM dropped by 2.5 points for an 11.5% share and dropped to the third position for that demo. 

Mix 102.3 12.2% (10.9%)
Cume: 371,000 (+5,000)

Mix 102.3 has stayed in the second slot in Adelaide, rising 1.3 points to take a 12.2% share. 

Max & Ali in the Morning dropped by 0.3 points for a 9.9% share. The station’s strongest time slot in this survey is still the Afternoon slot, with a 13.6% share, rising 1.4 points.

The station rose by 2.9 points in the 55-64 demo. Mix 102.3 saw a 2.8-point increase in the 10-17 demo. 

Nova 91.9 9.6% (9.4%) 
Cume: 350,000 (-2,000)
2023 results Best (Worst)
Best 10+ 12.1% (9.3%)
Best Breakfast 11.7% (9.1%)

Nova 91.9 has stayed in third for this survey.

The network’s biggest rise in the demos was in 18-24 with 3.9 points for a 21.7% share.

See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy

Ricki Lee, Tim & Joel in Adelaide’s drive spot has dropped 0.4 points with an 10.7% share.

SAFM 9.4% (9.4%)
Cume: 307,000 (+33,000)
2023 results Best (Worst)
Best 10+ 10.1% (8.7%)
Best Breakfast 10.6% (8.2%)

SAFM has remained stagnant for a share of 9.4%. 

In this survey, the breakfast slot lifted 0.4 points for a 9.9% share.

Carrie Bickmore and Tommy Little’s national drive show dropped to 10.3%, dropping to fourth in the Adelaide market. 

SAFM has decreased in the 40-54 demographic by 1.2 points for 12.2%.

Cruise 1323 8.8% (8.6%)
Cume: 200,000 (-4,000)
2023 results Best (Worst)
Best 10+ 9.1% (8.3%)
Best Breakfast 7.9% (6.6%)

Cruise 1323 rose by 0.2 points for an 8.8% share. 

Craig Huggins’ drive has dropped 0.7 points for a share of 6%. The station dropped 4.2 points in the 10-17 slot for a 3.5% share and lifted 1.9 points in 65+ for a 18.6% share.

FIVEaa 7.7% (8.4%)
Cume: 138,000 (-16,000)
2023 results Best (Worst)
Best 10+ 9.7% (7.5%)
Best Breakfast 14.2% (10.9%)

FIVEaa has dropped 0.7 points for a 7.7% share.

In the breakfast slot, David and Will dropped 0.9 points for 11.3%. The network’s breakfast program has dropped to third place in the Adelaide market. In drive, Rowey and Timmy G have a 0.2 decrease, their total share now being 7%.

Adelaide Radio Ratings:

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