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Adelaide Radio Ratings 2024, Survey 6: Mix topples Triple M as #1 station

Roo, Ditts & Loz still rule breakfast.

By Talon AdminPublished Oct 1, 2024
2 min read
Mix102.3 Ali Clarke and Max Burford

Adelaide Radio Ratings
GfK Survey 6 2024
Survey Period: Sun Jul 7 to Sat Sep 14.

UP: Nova +1.6
DOWN: Cruise1323 -1.0

Mix 102.3 13.5% (12.2%)
Cume: 375,000 (+4,000)

Mix 102.3 has risen to the first slot in Adelaide, rising 1.3 points to take a 13.5% share. 

Max & Ali in the Morning dropped by 0.3 points for a 9.6% share. The station’s strongest time slot in this survey is still the Afternoon slot, with a 15.7% share, rising 2.1 points.

The station rose by 4.7 points in the 55-64 demo. Mix 102.3 saw a 1.6-point decrease in the 10-17 demo. 

5MMM 12.7% (13.2%)
Cume: 300,000 (-9,000)
2023 results Best (Worst)
Best 10+ 14.9% (10.7%)
Best Breakfast 16.9% (12.2%)

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Adelaide’s Triple M station has dropped to second place for survey six, with a 12.7% share.

The breakfast team of Roo, Ditts, and Loz rose by 0.7 points, to a total of 13%, keeping first among the commercial networks.

Among the 25-39 demographic, 5MMM dropped by 3.0 points for an 8.5% share and stayed in third position for that demo. 

Nova 91.9 11.2% (9.6%) 
Cume: 361,000 (+11,000)
2023 results Best (Worst)
Best 10+ 12.1% (9.3%)
Best Breakfast 11.7% (9.1%)

Nova 91.9 has stayed in third for this survey.

The network’s biggest rise in the demos was in 25-39 with 6.4 points for a 21.2% share.

Ricki Lee, Tim & Joel in Adelaide’s drive spot is up 1.9 points with an 12.6% share.

SAFM 8.6% (9.4%)
Cume: 300,000 (-7,000)
2023 results Best (Worst)
Best 10+ 10.1% (8.7%)
Best Breakfast 10.6% (8.2%)

SAFM has dropped 0.8 points for a share of 8.6%. 

In this survey, the breakfast slot dropped 0.9 points for a 9% share.

Carrie Bickmore and Tommy Little’s national drive show dropped to 9.3%, stayign fourth in the Adelaide market. 

SAFM has decreased in the 40-54 demographic by 2.4 points for 9.8%.

Cruise 1323 7.8% (8.8%)
Cume: 198,000 (-2,000)
2023 results Best (Worst)
Best 10+ 9.1% (8.3%)
Best Breakfast 7.9% (6.6%)

Cruise 1323 dropped by 1 point for a 7.8% share. 

Craig Huggins’ drive has dropped 0.8 points for a share of 5.2%. The station dropped 1.2 points in the 10-17 slot for a 2.3% share and dropped 1.7 points in 65+ for a 16.9% share.

FIVEaa 7.7% (8.4%)
Cume: 138,000 (-16,000)
2023 results Best (Worst)
Best 10+ 9.7% (7.5%)
Best Breakfast 14.2% (10.9%)

FIVEaa has listed 0.1 points for a 7.8% share.

In the breakfast slot, David and Will dropped 0.1 points for 11.2%. The network’s breakfast program has stayed in third place in the Adelaide market. In drive, Rowey and Timmy G have a 1.7 increase, their total share now being 8.7%.

Adelaide Radio Ratings:

[embeddoc url="https://images-r2.thebrag.com/mw/uploads/2024/10/GfK_RADIO-360_Radio-Ratings-Report-Adelaide_Survey-6-2024.pdf"]

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