ARN marks ninth year at the Sydney Royal Easter Show
The event will work to engage audiences and advertisers during one of Sydney's largest annual events.
ARN is back at the Sydney Royal Easter Show for the ninth consecutive year, rolling out a high-impact, multi-brand activation that brings together KIIS 1065, GOLD 101.7, CADA, and WAVE FM to engage audiences and advertisers during one of Sydney's largest annual events.
KIIS 1065 brings the thrills
At the heart of ARN's activation strategy is KIIS 1065's fan-favourite Kyle & Jackie O's Haunted House, returning in 2025 with a new twist, Neon Nightmare.
Described as "a party that feels like a trap," the spine-chilling new room promises to draw crowds and deliver a thrill-seeking experience that's tailor-made for social sharing and immersive brand exposure.
Also making a comeback is the KIIS Eye, a towering Ferris Wheel offering panoramic 360° views set to a KIIS-curated playlist. With space for prams, it's designed for family-friendly appeal while maintaining brand visibility above the bustling showgrounds.
To drive listener engagement in the lead-up to the event, KIIS 1065 is giving away family passes, ride vouchers, and the coveted World Famous Kyle & Jackie O Showbag across The Kyle & Jackie O Show, Workdays with Gordie, Weekends, online, and via the KIIS Thunderbirds street team.
Additional prize packs, complete with unlimited ride vouchers and the show’s top ten showbags, are available to members of the KIIS Club.
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GOLD 101.7 revs up the nostalgia
GOLD 101.7's Jonesy & Amanda's DOD-JAMS returns with a fresh fleet of dodgem cars, creating a playful and high-energy brand moment. The station's on-ground Roadies team will be handing out free ride passes to heighten interaction and brand affinity among showgoers.
On-air, listeners can win their way to the Easter Show with Jonesy & Amanda, with prizes including entry and a Jonesy & Amanda Showbag filled with GOLD 101.7 merchandise and goodies.
CADA and WAVE FM broaden the reach
Youth-focused CADA is extending ARN's Easter Show reach via an online competition, offering family passes to its digital-first audience. Meanwhile, WAVE FM is targeting its Wollongong base with on-air giveaways during Breakfast and throughout the day, reinforcing ARN's regional footprint.
The Sydney Royal Easter Show runs from 11–22 April 2025.
