Carrie & Tommy swap the mics for the motorhome
They'll be on the road, as part of TEQ’s Wheely Good Adventure, highlighting Queensland’s Pacific Coast Way.
The Hit Network’s Carrie & Tommy is heading out of the studio and onto the road this week, with Carrie Bickmore and Tommy Little broadcasting from a motorhome as part of Tourism and Events Queensland’s (TEQ) latest push to showcase the Pacific Coast Way.
From 22–25 September, the pair will host their national Drive show from four coastal locations - K’gari/Kingfisher Bay, Sixty6 Acres on the Sunshine Coast, Sandstone Point in Moreton Bay, and Tallebudgera Creek on the Gold Coast. Alongside the live broadcasts, listeners will hear destination stories that spotlight regions including the Whitsundays, Townsville, Mackay and Gladstone.
The activation is part of TEQ’s Wheely Good Adventure campaign, built in collaboration with dentsu Queensland and SCA’s in-house team, The Studio. A competition for listeners to win a $5,000 Queensland holiday rounds out the campaign.
A campaign built on storytelling
TEQ’s group executive marketing, Kim McConnie, said the idea was to use the presenters’ on-air chemistry to bring a Queensland road trip to life for a national audience.
By leveraging what she called “the much-loved Carrie & Tommy Drive show,” McConnie said the campaign can “share the energy, excitement and adventure of a Queensland road trip along Australia’s Holiday Highway” in a way that feels authentic and drives publicity for regional areas.
Integration across agencies
dentsu Queensland integrated partnerships lead Emilia Ball described the campaign as an example of “Team Queensland spirit in action.”
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She said the agency wanted to build “a connected ecosystem for the marketing of tourism and events,” adding that the Carrie & Tommy integration was “a standout example, connecting our regions and operators and further elevating Australia’s Holiday Highway.”
For SCA, the project is about harnessing talent-led content to connect with audiences.
Trevor Crook, head of client services and partnerships, said Carrie and Tommy’s “adventurous nature and love of taking their Drive show on the road aligns seamlessly with TEQ’s love of capturing the adventure of Queensland’s Pacific Coast Way.”
