Radio Ratings 4 2018 – Brisbane: Nova holds at #1 10+ and in breakfast as 97.3 backs off
All day parts except evening were down at 97.3.
Mediaweek editor James Manning looks at the fourth GfK Radio Ratings survey for 2018 in the Brisbane market.
Nova 106.9 12.2%
Breakfast returned early from the survey break this week for Origin Game 3, but at least Ash, Kip and Luttsy with Susie O’Neill returned to good news – Nova is again clear market leader after sharing top spot with 97.3, and breakfast has edged further away from Hit breakfast – although the margin is just 0.2. Despite a small dip in drive, Kate, Tim and Marty maintain a big lead.
97.3 11.9%
All day parts except evening were down. The last survey for the breakfast combo of Bianca, Terry and Bob dipped 0.6 to 11.7%.
Hit 105 11.8%
The station is now just 0.4 behind Nova thanks largely to the strong breakfast share on 12.5%, which is only 0.2 behind Nova. Morning and afternoon were up and Hughesy and Kate closed the gap a little with Nova in drive. Share 18-24 surged 4.8 to 28.0% making them the only game in town if you want that demo.
104.5 Triple M 10.5%
Share was steady in double figures but a breakdown shows a nice increase for Marto, Robin and Lawrence Mooney while Kennedy Molloy did well too, up 1.0 to 11.1%. The station dropped from #1 to #2 40-54.
4KQ 9.9%
The little station that could had its share back close to double figures with the numbers up everywhere except, strangely, in breakfast, which dipped 0.6 to 8.2%.
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4BC 5.3%
Lift of 0.4 10+ thanks to rises in breakfast with Alan Jones and morning with Ray Hadley while Chris Smith’s afternoon slot also added share.
Macquarie Sports 882 1.1%
The best result along the east coast for the new sports network with share up 0.6 to 1.1%. Drive is doing well here with share for The Ox and Marko up from 0.5 to 1.6%.
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Top photo: Ash, Kip, and Luttsy with Susie O'Neill
