Perth Radio Ratings: GfK Survey 8, 2019
• Breakfast with Clairsy, Matt and Kymba was up 1.4%
• Back in town! Mix 94.5 ends the year how it started – #1 station
• Nova breakfast holds on to top spot, Botica’s Bunch up again at 96FM
UP: Mix 94.5 +2.3
DOWN: Nova/6PR -0.7
Mix 94.5 13.6% (11.3%)
2019 results: Best/worst
Best 10+ 15.6% (10.9%)
Best breakfast 15.1% (10.5%)
The station enjoyed a slight uptick last survey after a challenging year. That momentum really gathered some pace in survey 8 with share jumping 2.3 to its second-best result of the year.
Breakfast with Clairsy, Matt and Kymba was up 1.4% pushing share back above 12% and closer to where they started the year. The demo growth came 18-24 and 55-64 with each up 2.7.
Nova 93.7 12.6% (13.3%)
2019 results: Best/worst
Best 10+ 14.4% (12.1%)
Best breakfast 15.5% (13.1%)
Share slipped a little this survey as Mix recovered, but Nova’s Nathan, Nat & Shaun retain breakfast leadership on 12.6% ending a remarkable year for the trio. Nova also remains #1 in drive with Kate, Tim and Marty.
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96FM 12.0% (11.9%)
2019 results: Best/worst
Best 10+ 12.7% (7.7%)
Best breakfast 10.6% (6.2%)
Fred and Lisa have set a cracking pace since returning mid-year with Botica’s Bunch. The show has now had four consecutive surveys of growth, taking 96FM breakfast from 6.2% in survey 1 to 10.6% now. 96FM slipped slightly in morning and afternoon as Mix climbed ahead. 96FM is now the clear leader 40-54 with share up 2.8 to 20.6%.
Hit 92.9 10.6% (10.7%)
2019 results: Best/worst
Best 10+ 10.7% (8.8%)
Best breakfast 9.6% (7.9%)
Best breakfast share of the year for Heidi, Xavier and Pete with growth of 0.5 to 9.6%. Also up was drive and evening, with Hit 92.9 #1 FM in the latter. Noteworthy demo swing 18-24 where the stats say share was down 7.0 to 21.6% where the station somehow holds on as #1 commercial. (All that share seems to have gone to Triple J where its breakfast share rocketed up 8.1 to 27.6% in Ben and Liam’s last survey.)
6PR 6.9% (7.6%)
2019 results: Best/worst
Best 10+ 8.3% (6.9%)
Best breakfast 11.9% (8.9%)
Lowest breakfast share of the year for the station with 8.9% (-1.4) and lowest station share since last year. Afternoon and drive also dipped, but with much smaller shares than breakfast.
6iX 4.9% (4.2%)
2019 results: Best/worst
Best 10+ 5.2% (4.1%)
Best breakfast 4.6% (3.5%)
Breakfast was steady on 4.1% while all other dayparts improved with afternoon and drive each up 1.0.
