Richard Smith joins Southern Cross Austereo as head of digital design

Southern Cross Austereo (SCA) has appointed Richard Smith (pictured) head of digital design.

Smith has over 16 years’ experience in creative and design from Sydney and London. He has worked with some of the world's biggest brands on Australian and global accounts including Commonwealth Bank, Google, Qantas and McDonald's and has a wealth of experience leading teams at top agencies notably VML and M&C Saatchi.

He helped launch the successful re-brand of "Can" for Commonwealth Bank, enabled customers to interact with Google Play Entertainment for launch at airports across Australia, plus multiple award-winning ideas using data and technology-driven campaigns to great success.

Southern Cross Austereo director of digital and innovation Vijay Solanki said: “Richard brings vast experience, thought leadership and a real passion for digital design. With those assets and his mindset I’m confident he’ll make a real difference.”