Southern Cross Austereo launches new kids DAB+ station in a joint venture
Southern Cross Austereo launches Kinderling Kids Radio – a joint venture digital kids radio station
Kinderling Kids Radio, a new national kids radio station, launches today in a joint venture with Southern Cross Austereo. Founded by former general manager of FBi Radio Evan Kaldor and a team of radio and music professionals, Kinderling Kids radio is the first of its kind in Australia.
Kinderling Kids Radio has created an offering where parents can safely listen with their kids on DAB+ radio, online or stream via mobile. They can participate in conversations with fellow parents via social and come together at kids music and arts events. Kinderling Kids Radio is a complete interactive experience and community.
For brands looking to connect with a family audience, Kinderling represents a unique opportunity for targeted advertising with zero wastage. Kinderling has initially attracted advertising from Volvo Cars Australia, BBC pre-school channel CBeebies and Artline Stix.
Media partners for Kinderling Kids Radio are CHILD Magazines, Kidspot and CBeebies. Each media partner is providing content and experts across a range of Kinderling’s daily segments and programs.
