Triple M announces new Hard N Heavy brand for DAB+ radio
• MMM Hard N Heavy to play everything from Metallica to Motley Crue
Triple M will roll out another DAB+ station this week with the October 1 launch of MMM Hard N Heavy in Sydney, Melbourne and Brisbane.
The new DAB+ station will feature Metallica across October, with the world’s greatest heavy metal band to be heard non-stop on MMM Hard N Heavy. Metallica had planned to tour Australia during October, but the five-city tour was cancelled just days ago.
Listeners to the new station can also expect MMM Hard N Heavy to play everything from Metallica to Motley Crue, AC/DC to Anthrax, KISS to Korn.
Triple M’s head of music Mickey Maher said, “Australia has a large and very passionate fan base of Hard Rock & Heavy Metal yet, until now, it’s a genre that has been underserviced on Australian radio. The people have spoken and we are really excited to launch Hard N Heavy. I’m sure the fans won’t be disappointed!”
Triple M’s full suite of DAB+ stations including MMM Aussie, MMM Country, MMM Classic Rock, MMM Greatest Hits, and now MMM Hard N Heavy can be accessed via DAB radio, the Triple M app and website.
