Ratings Breakdown: Married At First Sight on Nine
MAFS has come in as a timeslot winner with all key demos and Total People
Married At First Sight has launched on Channel Nine for 2023, going up against Australian Idol and Australian Survivor: Heroes V Villains in a big night for commercial television.
With a five city metro audience of 840,000, Nine is reporting that the launch also brought in a regional audience of 273,000 and a BVOD audience of 177,000. All up, this brings the total national audience to 1.29m.
MAFS recorded a Live BVOD Audience of 111,000 (up 18% year-on-year), the highest ever Live BVOD audience for a launch episode of the show. It also achieved a Live + VOD BVOD Audience of 177,000 (up 13% Year-on-Year).
Married At First Sight
In key demos, the launch came in as top program for people 25 to 54, 16 to 39 and GS+Child. It was also the top entertainment program with Total People. MAFS has come in as a timeslot winner with all key demos and Total People across the five city and in all major capitals
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The launch episode of MAFS in 2022 debuted to a five city metro audience of 869,000, before lifting to 1.826m in total TV – a 58% increase on its overnight ratings.
MAFS previous launch audiences (metro):
2015: 1,143,000
2016: 769,000 (First series that year)
2016: 769,000 (Second series)
2017: 826,000
2018: 914,000
2019: 1,006,000
2020: 1,154,000
2021: 964,000
2022: 869,000
2023: 840,000
Speaking to Mediaweek, executive producer Tara McWilliams said that it was hard to “pinpoint” one thing to be excited about in the 2023 season.
“Last year really revolved around an arch rivalry between two women and how that affected their relationships in the group. This year, a lot of the content comes from issues within relationships.
“So it’s less about two people with outside relationships going head to head, and more about the dynamics within relationships.”
