Re expands presence in Australia with a new office in Melbourne

Re, part of the M&C Saatchi Group, is expanding its presence in Australia with a new office in Melbourne, in addition to its Sydney office.

Leading Melbourne’s team of five is creative director Shannon Bell. Her work has been awarded at Cannes, One Show and D&AD.

Bell said: "We’ve been working with clients here for a while now, so it feels beyond time for Re to open a dedicated Melbourne office.

"I'm very excited to continue building our team here, as well as work more closely with our M&C Saatchi Group partners," she added.

Bell’s transition to Melbourne follows eight years at Re Sydney, where she has led the creative team working across clients including Optus, Commonwealth Bank and Woolworths, with a particular focus on verbal identity projects.

Benjamin Harrison, managing director, Re APAC, said: "Re Melbourne is a silver lining from the pandemic. We were able to hire the best design talent in Australia regardless of location, and so we brought together a team of exceptional brand, digital and verbal designers in Melbourne."

The announcement of Re's Melbourne space follows the launch of the design business' work for Melbourne-based Maurice Blackburn Lawyers.

Led by Bell, the new brand identity and employer brand for the leading plaintiff law firm are the first in 12 years. Re’s Melbourne-based clients also include Medibank, Ethos Urban and Mr Yum.

Re's Melbourne expansion comes after announced the appointment of Remi Couzelas as group head of Optus.

Couzelas will lead the Optus business across both Re and Optus’ bespoke built-in-house offering, Yes Agency, as well as leading the integration of projects with other agency village partners.

See also: Re announces appointment of Remi Couzelas as group head of Optus

-

Top image left to right: Benjamin Harrison, Peter Borg, Annabel Cook, Andy Thomas, Diana Marcela Mejia Correa, Shannon Bell, Suparom Ronyut