RedBalloon appoints Ryvalmedia to media planning and buying account

Ryvalmedia Sydney has been appointed the full media remit for the Australian online marketplace, RedBalloon. 

Ryvalmedia was engaged to plan and buy the RedBalloon Christmas and Mother's Day campaigns and following that collaboration, RedBalloon has committed to continue the partnership. The appointment is effective immediately. 

“The continuation of our partnership is a testament to the strength of our collaboration and shared vision for RedBalloon, and as we move into the next stage of our partnership, we are excited to have the opportunity to spearhead these key campaigns and leverage our expertise and resources to drive real business outcomes," Bianca Falloon, GM at Ryvalmedia Sydney, said.

The scope of work includes holistic media strategy, planning, and buying to grow top-of-mind brand awareness, drive associations with gifting, and convert customers to purchase. The brand’s next large-scale campaign will be Father’s Day.

Part of Big Red Group, RedBalloon is an Australian online marketplace for curated experiences and gifts. 

David Anderson, CEO of Big Red Group, said: “The future of our partnership with Ryvalmedia is bright as we continue to create impactful campaigns that resonate with our audience, to strengthen our brand and drive tangible results for RedBalloon.”

Ryvalmedia's appointment comes as Melbourne managing director Joseph Pardillo said the company is in a “unique position to grow and optimise our clients’ revenue”.

Affiliate marketing presents an opportunity for brands to expand their online presence, reach new customers, and drive sales with a cost-effective strategy to maximise return on investment (ROI), Pardillo told Mediaweek earlier this week.

”This is only going to expand as more Australians are turning to shopping online,” Pardillo said.

Ryvalmedia is a digital-first marketing and media specialist with a particular focus on performance, data, and analytics. Founded and led by former dentsu boss Simon Ryan, the business has offices across Sydney, Melbourne, and Brisbane.

See also: A track record and plan for growth: Ryvalmedia on tapping into affiliate marketing’s meteoric rise