URBNSURF appoints Rocket Agency as digital agency

The partnership will see the digital marketing agency take oversee all performance marketing and digital media channels as Urnbsurf seeks to expand its customer base and establish the brand as a go-to destination for both beginner and experienced surfers.

Rocket will manage the surf park company's digital media mix, including Search Engine Marketing (SEM), Social Media Ads, TikTok, YouTube, Display, and Programmatic advertising.

URBNSURF offers Australia’s only surf parks, where guests can catch ocean-like waves day or night without the need for long drives to the coast, battling crowds, or dealing with unsuitable surfing conditions, including ocean nasties.

Rocket Agency team

James Lawrence, co-founder of Rocket Agency, said: "URBNSURF is one of the most exciting brands in the country at the moment. They are a pioneer of a new form of leisure and entertainment category. The launch of their Sydney location in May was a huge milestone and this summer is going to be huge for them. This is only the start."

“From the moment we met the Urnbsurf team, we knew there was a great fit. They are smart, driven, open-minded, and down-to-earth. We can’t wait to get started and have as many Australians as possible experience their incredible product”, Lawrence added.

Hayley Wallace, head of marketing at URBNSURF, said: "We are thrilled to have Rocket Agency on board. Their approach to performance marketing and track record in solving similar challenges for other brands made them stand out during the bid process. We look forward to partnering with Rocket to engage more Australians and continue growing the URBNSURF community."

Earlier this year, Enigma's Property and Place division unveiled bespoke wayfinding and signage for Sydney’s URBNSURF ahead of its opening at Sydney Olympic Park.

See also: Enigma launches signage for Sydney surf park, URBNSURF