The National Basketball Association has finalised a $76 billion deal that will make Comcast's NBCUniversal and Amazon.com's Amazon Prime Video new partners, and it will maintain Disney's ESPN as the home of the NBA finals, the Athletic reported on Wednesday, citing source, reports Reuters.
The deal will extend for 11 seasons, the report said, citing executives with direct knowledge of the deals.
The new agreement, which is more than three times the current deal, comes as sports become a powerful draw for media companies trying to expand premium viewership.
NBA has always been a star-driven sport with talents such as Michael Jordan, LeBron James and Shaquille O'Neal dominating the games and viewership.







