Roy Morgan readership numbers report 5.9 million readers a month for Are Media
Are Media’s print titles rose 10% in the June 2023 quarter versus the previous period in 2022
Are Media has reported growth across its print magazines, with the new Roy Morgan readership numbers showing 5.9 million readers a month.
The combined readership of Are Media’s print titles rose 10% in the June 2023 quarter versus the previous corresponding period in 2022 – to an average of 5.9 million readers a month – compared with a total market increase of 4%. That represented the fourth consecutive quarter of readership growth for Are Media.
Better Homes & Gardens retained the title of the most-read paid print magazine in Australia, with 1.82 million readers (average issue) in the June quarter, up 16% on the June 2022 quarter.
Celebrating its 90th birthday, The Australian Women’s Weekly saw a 10% year-on-year increase, to 1.33 million. The leading weekly women’s entertainment magazine, Woman’s Day, was up 14% to 827,000 readers.
Other entertainment titles also gained readers across the year, with TV WEEK up 21% to 413,000 and Who up 16% to 158,000. In the fashion and beauty category, marie claire jumped 35% year-on-year, to 306,000.
Are Media chief executive officer, Jane Huxley, said: “We are really seeing a clear trend around offline media having a resurgence. I think this is directly connected to the overwhelming amount of content and connections that people deal with in a digital sense on a daily basis.
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“Part of our growth is due to people feeling like they need a break from the ‘digital pressure and noise’ and to begin to enjoy content that inspires and informs in a deliberately engaged and analog way.”
In the food category, Australian Gourmet Traveller was up 23% to 224,000 and Cooking with The Australian Women’s Weekly saw an 18% increase to 113,000.
Better Homes & Gardens was not the only Are Media home magazine to add readers: Australian House & Garden grew 17% year-on-year to 673,000, while Inside Out was up 14% to 124,000.
Last week, Are Media announced the appointment of Nicole Byers to the newly created role of general manager – Lifestyle.
In a media career spanning more than 20 years, Byer was most recently editor-in-chief of The Australian Women’s Weekly, a role she has held for six years. Before that, she held senior positions across many Are Media titles, including Woman’s Day, NW, TV WEEK and OK! Magazine.
