SCA appoints Sam Keogh as head of agency sales for Sydney market

SCA chief commercial officer, Seb Rennie, has announced the appointment of Sam Keogh as the head of agency sales – Sydney. Formerly the group business director at JCDecaux, Keogh brings over 11 years of experience in advertising and media sales and management roles to his new position at SCA.

In his role, Keogh will assume the responsibility of providing strategic direction and leadership to the Sydney agency sales team. His focus will be on maximising revenue across all SCA metro radio and regional radio stations, as well as LiSTNR digital assets.

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The appointment of Amanda Unwin as the head of sales for the Perth market has also been announced. Unwin, currently serving as SCA’s head of radio sales – Sydney, views this as an opportunity that aligns with her career goals.

Rennie commented on these developments, describing Keogh as, "an exceptional sales leader with a proven track record of delivering revenue growth.

"I look forward to seeing our Sydney agency sales team grow from strength to strength."

He continued, "I know that under Amanda’s leadership, the Perth market will continue to thrive and grow.”

Expressing his enthusiasm for the appointment, Keogh mentioned, "The expansive suite of content under the SCA umbrella, coupled with the growth across digital audio, and access to unique audience insights presents an unparalleled opportunity for advertisers."

The appointment of Sam Keogh follows the resignation of Maryanne O’Sullivan, who has SCA Appoints Sam Keogh as Head of Agency Sales - Sydneycontributed many successful years to SCA. 

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Top Image: Sam Keogh