Andrew Mudgway resigns from SBS as national TV and digital sales manager

Andrew Mudgway resigned from SBS as its national TV and digital sales manager following the broadcaster’s decision to relocate the role back to Sydney from Melbourne.

After much discussion, Mudgway has chosen not to relocate due to family reasons.

Throughout his five years in the role, he has been pivotal in SBS’s commercial success and in cultivating relationships with clients and agencies for the broadcaster.

Mudgway played an important part in framing SBS On Demand as a leading platform in the BVOD space. He has also been at the helm of leading a top sales team, delivering top three net promoters across both TV and BVOD from Media-i.

Mudgway was also an important figure in SBS’s 2022 FIFA World Cup revenue success and delivery for partners.

Adam Sadler, director of SBS Media, called Mudgway a “key player” in the broadcaster's success.

“He has ensured SBS consistently punches above our weight in revenue and share across Television and Digital markets,” he added.

Sadler noted Mudgway’s central role in his leadership team in the evolution of the broadcaster’s commercial strategy generated record advertising revenue.

He also added that Mudgway: “has been a key player in ensuring that the market understands and recognises the unique and differentiated offer SBS has in market.”

Mudgway joined SBS from Fairfax Media in 2018 where he was responsible for the national digital and print sales team. His previous positions at some of the country’s top media organisations including IPG Mediabrands, Southern Cross Austereo and Omnicom.

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Top image: Andrew Mudgway