SBS Media strengthens digital sales team with Melbourne appointment

SBS Media has appointed Teri Lawson (pictured) as digital sales manager, Melbourne.

An experienced digital executive, Lawson has worked in several roles in Melbourne over the last seven years at companies including Authentic Entertainment, Vevo and more recently, Allure Media where she oversaw digital, video, social and programmatic solutions for a range of clients.

Andrew Mudgway, SBS Media national sales manager TV and digital, says: “We are thrilled that Teri is joining our team in Melbourne. Her knowledge of the local market and her experience and reputation in building trusted relationships are a real asset for SBS. As BVOD consumption continues to grow, advertisers are coming to SBS because of its premium and distinctive offering, particularly on SBS On Demand, and Teri will be instrumental in delivering world-class client solutions.”

As a key member of the Melbourne team, Lawson’s role will focus on building relationships with key agencies and clients, programmatic growth and providing solutions to clients across SBS’s digital portfolio.

Teri Lawson said, “I am very excited to be joining the SBS team, particularly at a time of immense growth and potential. I have been watching what SBS has been doing from afar for some time, and I am looking forward to contributing to a common vision with a business that celebrates diversity and inclusion.”

SBS Media’s portfolio of brands include SBS, SBS On Demand, SBS Viceland, SBS Food and SBS World Movies.