SBS names Keiran Beasley national TV and digital sales manager

SBS has appointed Keiran Beasley to the role of national TV and digital sales manager, in a promotion from his current role as NSW executive manager.

Beasley replaces Andrew Mudgway, who resigned from the broadcaster in December following SBS’ decision to relocate the role back to Sydney from Melbourne.

Beasley has been in the NSW executive manager role since 2021, having joined SBS in 2012. Prior to SBS, he held roles with Nova and B105 in Brisbane.

In a note to staff seen by Mediaweek, SBS director of media sales, Adam Sadler, said he made the announcement “with immense delight.”

“After a rigorous recruitment process, Keiran was a standout among all applicants, and we are thrilled to have him on board to lead our National Agency Sales team.

Keiran has been a valuable member of SBS since November 2012, consistently delivering strong results and building solid relationships within SBS and with our clients. His dedication to our business, brand, people, and values is truly commendable."

Last month, following Alone Australia season two’s BVOD success and overall growth on SBS On Demand, Sadler told Mediaweek that the event nature of the series brings in millions of people to SBS’ platforms and allows viewers to sample different content.

“Around 20% of season 2 Alone viewers have gone on back to watch season 1,” he said.

“For a platform like SBS On Demand, with its deep library, this is tremendously important as Alone is driving our active watchers and bringing people into the platform.” 

In 2023, Alone Australia drew more than 1 million viewers for each episode, with almost half of its audience coming from digital.

See also: Alone S2 drives SBS On Demand growth and ‘tremendous ROI’ for advertisers

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Top image: Keiran Beasley