SCA announces rebranding for Redwave Media radio brands

Southern Cross Austereo (SCA) today announced the rebranding of the eight Redwave Media Western Australian radio brands it acquired in October last year to the Triple M and Hit brands.

The regional radio stations included in the acquisition have been operating under the Red FM and Spirit FM brands in eight regional areas and remote mine sites. Under the changes, Red FM stations will move to Hit radio brands and Spirit FM stations move to Triple M brands.

From 8.00am (AEDT) 16 March, the stations will switch to the following brands:

• 106.5 Red FM – Karratha – Hit 106.5
• 101.3 Red FM – Broome - Hit 101.3
• 91.7 Red FM – Port Hedland – Hit 91.7
• 96.5 Red FM – Geraldton – Hit 96.5
• Red FM remote – mine sites – Hit WA
• Spirit 98.1 FM – Geraldton – 98.1 Triple M
• Spirit 102.9 FM – Broome – 102.9 Triple M
• Spirit 94.1 FM – Port Hedland – 94.1 Triple M
• Spirit 102.5 FM – Karratha – 102.5 Triple M
• Spirit remote – mine sites – Triple M WA

Southern Cross Austereo CEO, Grant Blackley, said: “We are delighted to welcome the Redwave stations to the Hit and Triple M family of brands, and I’m sure listeners will enjoy the unique mix of music each brand brings to regional West Australians.

"Importantly, every station will continue to deliver strong local content and comprehensive coverage of news, information and events across Western Australia reflecting each community’s personality and values. The Redwave acquisition takes our national radio footprint to 96 stations nationwide, to join Australia’s largest radio network and all the benefits that brings.”