SCA partners with Frontier Touring for live music events

Southern Cross Austereo has partnered with Frontier Touring to create a series of live music events around the RnB Fridays brand. The collaboration is the first in a series of planned strategic live partnerships.

RnB Fridays Live is an experiential event grown out of the Hit Network's RnB Fridays. After successfully launching in 2015, RnB Fridays is now the Hit Network’s most listened to day on air right across its 50 stations nationwide and features some of the best RnB hits from the early 90s all the way through to today. RnB Fridays has also produced two multiplatinum RnB Fridays albums. RnB Fridays Live will stage events in Sydney, Brisbane, Perth and Melbourne this November.

SCA’s head of national content and development Dave Cameron said: “Our partnership with Frontier is an exciting one for our listeners who are already highly engaged with our hit shows and leading music formats. Taking our loved shows from the radio and in to larger-than-life live events will give them the ultimate experience. And we are doing it with the best in the biz”

Matt Gudinski, executive director of the Mushroom Group, said: “Frontier and the Mushroom Group are incredibly excited to work with Australia’s largest radio network SCA on a number of strategic live partnerships. The RnB Fridays brand has been an amazing success story in its radio form and the progression into the live arena is a natural way to mutually benefit both the artists involved and the brand itself.”