Sefiani Communications: Clarity Global Group acquires the Sydney-based agency

Sefiani Communications has been acquired by global communications and digital marketing agency Clarity.

The Sydney-based agency was founded in 1999 by Robyn Sefiani, a former Edelman executive. The team of 21 will stay on with the agency as it joins the Clarity Global Group.

Sefiani will become Australia and New Zealand president and reputation counsel and now joins Clarity’s global presidents’ board.

Sefiani’s leadership team will be led by managing director ANZ Mandy Galmes. Meanwhile, Nick Owens takes over as director, corporate communications and reputation management and Tina Peng as director, finance and operations.

Sefiani of the acquisition: "We were attracted to Clarity’s highly energized and aspirational leadership team, their ambitions for growth in Asia-Pacific and globally, and the agency’s leading-edge digital and data analytics capability which we can access for our clients.

“We were also drawn to Clarity’s culture, where people come first and are empowered to achieve their full potential,” she said.

“Clarity’s belief in the power of technology to be a force for positive change in the world, is a perfect fit with Sefiani’s positioning as Agents of Change working with clients for positive impact. Our purpose-led values, cultural alignment and the entrepreneurial nature of both agencies was clear from the outset.

“We are excited about our future with Clarity and the opportunities ahead – to advance our people’s careers, bring new services to clients, and go on the journey with a rapidly growing global agency,” said Sefiani.

Founder and chief executive of Clarity, Sami McCabe said Sefiani’s roster of clients matched his own firm’s ambitions in the region.

"Sefiani’s experienced, entrepreneurial and ambitious leadership team, and their high-calibre people delivering outstanding work for a world-class roster of clients, perfectly matched our ambitions.

"We are also excited to bring on board Sefiani’s market-leading capability in reputation, crisis and issues management and sustainability campaigns – skills the Sefiani team will help build across Clarity’s global team.

"It was clear too, that Sefiani would be the perfect launchpad for further expansion across the APAC region.

"Our recent acquisitions further accelerate our progress towards being a new kind of global communications agency: proudly independent, combining the magic of storytelling with the science of data to help solve our client’s hardest challenges and seize their biggest opportunities,” he said.

Among Sefiani’s clients are CrowdStrike, Henkel, holiday rental platform Stayz, L’Oreal, EY, Airbus and law firm Allen & Overy.

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Top image: Robyn Sefiani