Sensor Tower data reveals Binge has outpaced Netflix as the most downloaded app
• The findings provide a powerful reminder of the influence of ads on consumer behaviour
Sensor Tower has released new data looking at how local streaming services are dominating Australia’s mobile devices as some of the most downloaded apps in Q1.
Among the key findings made in the research by the market intelligence company is that Binge, the video streaming subscription service owned by Streamotion, has outpaced Netflix.
The findings by the organisation provide a powerful reminder of the influence of ads on consumer behaviour.
It also found Government apps and the usual suspects of TikTok, Facebook and WhatsApp dominated the top most downloaded apps last quarter.
The report also noted that two 9Now made the top 20 list, proving the appetite for local content.
Eugene Du Plessis, regional director of Sensor Tower, said: "Australia is one of the world’s top 10 largest mobile app markets by revenue and is off to a raring start in 2022. What’s clear to see is that the app economy has become increasingly entwined with world events and trends.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
"For example, government apps that offer identity and vaccination verification functionality have become fixtures in our nation’s app stores amid the ongoing pandemic, as has the adoption of QR code scanning.
"As life continues to normalise, I expect to see government apps follow the same trend as entertainment and social networking apps like Disney+ and Facebook. These have seen their standings dip year-on-year as the COVID-fuelled adoption wave buoying them has gradually subsided.
He continued: "TikTok has successfully bucked this trend, climbing from seventh place in Q1 2021 to fourth place in Q1 2022 - a testament to its growing popularity in Australia."
