Seven announces 7News.com.au: Wants to be #1 in six months

Seven is launching a new online home for 7 News. The announcement was made as part of its Allfronts 2019 event.

A standalone online news service, 7News.com.au will debut in the first quarter of 2019 across desktop and mobile, with integration into major third-party news aggregators.

7News.com.au will also feature premium content from Sunrise, The Morning Show and Sunday Night.

Seven West Media’s chief digital officer Clive Dickens said: “Over two years ago SWM began the process of taking control of our direct to consumer digital products.

“Today we are announcing the next big step of that strategy with the launch of 7News.com.au, which will utilise leading technology to deliver best-in-class user experience, deep client integration and on and off network distribution. We are confidently predicting 7News.com.au will become Australia’s number one online news brand within six months of launch.”

Seven’s director of news and public affairs Craig McPherson said: “This multimillion dollar investment will marry Seven’s hundreds of world-class journalists reporting from across the globe with best-in-class technology. We are delighted to finally be fully in control of our news online and can’t wait to bring 7News.com.au to our audiences.”

Seven’s chief revenue officer Kurt Burnette said: “7 News is Australia’s leading and most trusted news brand and, with a predicted daily audience of 1.5 million, this new online platform will provide advertisers with a far more effective approach to client solutions, matching short-form video, display, first party data and native content to our already leading BVOD position.”