Seven getting new chief content officer in Warburton restructure

Seven West Media chief executive James Warburton is restructuring the broadcasting and publishing group into eight divisions. Three of those divisions are to get new leadership with the recruitment process for each well advanced.

Warburton explained: “With the new organisational structure, we have focussed on simplifying the SWM organisation to enable our content led growth strategy. This new flatter structure will cement our position as Australia's leading media group with content at the heart of the business, digital growth maximised, duplication of roles removed in all areas and operating efficiencies implemented.

"We have had to make some tough decisions in order to build the network for the future. I take very seriously any decision that impacts our people and I am grateful for the loyalty and commitment shown by our team over many years. Anyone impacted by changes will have dedicated support and respect throughout the process of transition.”

The change that will potentially make the most impact on the business is a new head of content. The existing content executives Angus Ross (Seven) and Therese Hegarty (Seven Studios) will report to the new executive.

The eight divisions will be:

Content (new appointment soon)
Revenue (where Kurt Burnette will continue to lead)
Marketing (new appointment soon, publicity wrapped into this)
Digital (new appointment soon)
Commercial (where Bruce McWilliam will continue to lead)
Finance
HR
Western Australian

Pacific will now fall under the expanded Digital division with Pacific CEO Gereurd Roberts reporting to the new digital boss.