Seven unveils Olympic Games Tokyo 2020 partners plus national & local sponsors

Seven West Media has announced its broadcast partners and sponsors for the Olympic Games Tokyo 2020.

Toyota, Woolworths, Optus and McDonald’s join Seven’s live and free coverage as broadcast partners.

Harvey Norman, AAMI, and HP join the Olympics as broadcast sponsors.

Local state sponsors include People’s Choice Credit Union and LiveLighter.

See also: Seven Kurt Burnette  finds brands still have massive Olympic appetite + Seven's Big Wednesday

A number of additional large sponsors have been signed but cannot be named at this stage.

Seven’s Kurt Burnette at Seven’s Tokyo 2020 launch

Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said: “With less than a fortnight until the starting pistol is fired for a historic Tokyo 2020, we are delighted by the brand response so far to our most comprehensive coverage of the Olympic Games Tokyo 2020 across multiple platforms. We are particularly thrilled at the number of new and returning brands that have flocked to the event, recognising the significance and power of this unique moment in time.

“Tokyo 2020 will bring Australia together in huge numbers. With an Australian-friendly time zone, it will be prime time all the time on Seven, with high-impact and high-demand inventory active across the 17 days of the Olympics and 16 days later for the Paralympics Games.

“The combination of emotionally charged magic moments, a highly impactful environment and new innovative ad technologies forms the perfect recipe for effective brand advertising and better connections with audiences. Tokyo 2020 will be the biggest digital media event in Australian history and records will be broken not only in the sporting arena, but also across audience numbers.

“With so many individual events, the Olympic Games is a proven environment that attracts all sports fans and casual viewers. It’s the perfect platform for brand awareness and performance where advertisers can activate huge brand campaigns, target and reach hard-to-find audiences en masse, and help drive genuine business results.”

Ahead of Tokyo 2020, Seven launched a $1 million contest to crown the best ad shown during the event as voted by the public. Further details are available at www.inside7.com.au/favourite-ad-of-the-games 

Key Dates

• Olympic Games Tokyo 2020 23 July to 8 August

• Paralympic Games 24 August to 5 September